Category Archives: Logo design

Does Sochi’s Olympic logo work?

The logo of the 2014 Olympic Winter Games in Sochi, Russia, was unveiled Tuesday at a press conference in Red Square by IOC president Jacques Rogge and other dignitaries. Said Rogge of the logo, which was developed by Interbrand, “It’s very appealing. It’s very creative, innovative. I think it will appeal especially to the young population.”

We’ll look at it in a few moments, but first I want to look at something else . . . Continue reading

Posted in Branding, Design, Logo design | 173 Comments