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- An idea made successful by design
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- Similarity: the simple visual connector
- The silent witnesses
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- Aspiration
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- Don’t fence me in!
- You’re not the only ones!
- Logo? Think simple. Simpler than that.
- A few minutes with Glamour magazine
- The unexpected design of electronic music
- Don’t do what I say, do what I want!
- NASA calendar
- Mockups and whatnot
- Separated at birth?
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- What’s in a name?
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- Hey, who’s the designer here?
- Typesetting: Better is not always better
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- But how does it work?
- A brief ode to the power of type
- What’s a good typeface for books?
- Strolling through the mall one day . . .
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- Two logos with touch
- Why I still love paper
- A card for a one-man business
- Good design, wrong-ish look
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- Some articles are like that
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- Is this design?
- Ordinary typeface, smart logo
- Design on a square grid
- How many squares?
- Does the client know best? Part 2
- Does the client know best?
- The elusive pixel
- Are inches or picas better?
- The meddling client
- Don’t festoon your brand!
- The vanishing master
- Consistency
- But it’s already been done
- How many slaves work for you?
- What I like best about graphic design
- Are you too old to get hired?
- It’s complicated
- Lookalike letters make a daring logo
- Designing under the influence . . .
- The most important rule of logo design
- Tell me a story
- Does this need a logo?
- How simple is too simple?
- The best colors for a logo?
- A little more Zen . . .
- The perfect book cover?
- Should I design my résumé?
- Color type in three easy steps, followup
- Color type in three easy steps
- Fun with glyphs
- Isomorphism: Have you read it? Let’s talk.
- Logos of Le Tour de France
- Has your design job gone overseas?
- Designing (or not) a non-profit brochure
- Design is all we’ve got!
- Name that decade!
- Nobody tells this to beginners
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- Color logo, black & white fax . . .
- Once I had a secret love
- Oh, the logo by committee!
- Art. Design. What’s the difference?
- Let’s talk
- Color: Why close enough is good enough
- Where did album art begin?
- The best ad I’ve ever seen
- An eraser of dynamite
- Too many messages
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- Letters, the round parts
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- Eight design tips for the Web
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- The soul of the Empire
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- A light Christmas typeface
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- Tweaks, variations, concepts
- Critique our cover!
- Career Day
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- Which ad sold the Jeep?
- The non-design design
- Why we design
- The skill designers lack and other small tips
- So how do you design for a client?
- Ode to the amateur logo
- Does Pepsi’s new logo work?
Category Archives: Branding
Too many messages
A car dealer approached us recently asking for help designing an image to commemorate its 100th anniversary next year. This dealer had started selling cars out of the local general store in 1911 and has been at it ever since. … Continue reading