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- Does the client know best?
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- A little more Zen . . .
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- Color type in three easy steps, followup
- Color type in three easy steps
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- Isomorphism: Have you read it? Let’s talk.
- Logos of Le Tour de France
- Has your design job gone overseas?
- Designing (or not) a non-profit brochure
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- Name that decade!
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- Eight things we’ve learned about video
- Color logo, black & white fax . . .
- Once I had a secret love
- Oh, the logo by committee!
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- Letters, the round parts
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Author Archives: John McWade
Isomorphism: Have you read it? Let’s talk.
Our current article, Isomorphism, is the third in our Gestalt series. Isomorphism in design means that we humans interpret visual objects based on our own experiences and memories. Too bad it’s such an unintuitive word, because isomorphic correspondence is probably … Continue reading
