Author Archives: John McWade

Does this need a logo?

In our recent thrift-store-logo post, I advised Jayne to ask, before designing, does this store need a logo at all? In response was Pamela Dengate’s question: “What criteria determine the ‘need’ for a logo? For a business, store, company, band, … Continue reading

Posted in Editorial, Logo design, Question & answer | 39 Comments