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- An idea made successful by design
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- Logo? Think simple. Simpler than that.
- A few minutes with Glamour magazine
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- A brief ode to the power of type
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- Strolling through the mall one day . . .
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- Ordinary typeface, smart logo
- Design on a square grid
- How many squares?
- Does the client know best? Part 2
- Does the client know best?
- The elusive pixel
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- The meddling client
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- How many slaves work for you?
- What I like best about graphic design
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- Designing under the influence . . .
- The most important rule of logo design
- Tell me a story
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- The best colors for a logo?
- A little more Zen . . .
- The perfect book cover?
- Should I design my résumé?
- Color type in three easy steps, followup
- Color type in three easy steps
- Fun with glyphs
- Isomorphism: Have you read it? Let’s talk.
- Logos of Le Tour de France
- Has your design job gone overseas?
- Designing (or not) a non-profit brochure
- Design is all we’ve got!
- Name that decade!
- Nobody tells this to beginners
- Eight things we’ve learned about video
- Color logo, black & white fax . . .
- Once I had a secret love
- Oh, the logo by committee!
- Art. Design. What’s the difference?
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- Color: Why close enough is good enough
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- The best ad I’ve ever seen
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- Two cool fonts
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- Verizon logo: One graphic too many
- How long should your story be?
- Letters, the round parts
- Can you design without limits?
- Eight design tips for the Web
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- The soul of the Empire
- Does Sochi’s Olympic logo work?
- A light Christmas typeface
- Which polish would you buy?
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- The non-design design
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- Ode to the amateur logo
- Does Pepsi’s new logo work?
Author Archives: John McWade
Is the right design the right design?
Sometimes you design a logo (or other piece) and get everything right — right lines, shapes, colors, typefaces. It’s well composed, flawlessly rendered, the parts work together, it has verve and presence. Case in point: British Airways. (I realize you’re not … Continue reading
