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Recent posts
- An idea made successful by design
- Design, in context
- Similarity: the simple visual connector
- The silent witnesses
- The unexpected typestyle of Ikea
- Aspiration
- The art of photo cropping
- If only!
- Don’t fence me in!
- You’re not the only ones!
- Logo? Think simple. Simpler than that.
- A few minutes with Glamour magazine
- The unexpected design of electronic music
- Don’t do what I say, do what I want!
- NASA calendar
- Mockups and whatnot
- Separated at birth?
- Room for notes
- Comfort in the details
- Simplify
- How to size a run-in head
- What’s in a name?
- How would you improve it?
- Hey, who’s the designer here?
- Typesetting: Better is not always better
- Flat is cool, but be consistent
- But how does it work?
- A brief ode to the power of type
- What’s a good typeface for books?
- Strolling through the mall one day . . .
- Who is your logo for?
- Two logos with touch
- Why I still love paper
- A card for a one-man business
- Good design, wrong-ish look
- Is the right design the right design?
- Your logo as a design element
- Some articles are like that
- Put some Gestalt into your design
- Is this design?
- Ordinary typeface, smart logo
- Design on a square grid
- How many squares?
- Does the client know best? Part 2
- Does the client know best?
- The elusive pixel
- Are inches or picas better?
- The meddling client
- Don’t festoon your brand!
- The vanishing master
- Consistency
- But it’s already been done
- How many slaves work for you?
- What I like best about graphic design
- Are you too old to get hired?
- It’s complicated
- Lookalike letters make a daring logo
- Designing under the influence . . .
- The most important rule of logo design
- Tell me a story
- Does this need a logo?
- How simple is too simple?
- The best colors for a logo?
- A little more Zen . . .
- The perfect book cover?
- Should I design my résumé?
- Color type in three easy steps, followup
- Color type in three easy steps
- Fun with glyphs
- Isomorphism: Have you read it? Let’s talk.
- Logos of Le Tour de France
- Has your design job gone overseas?
- Designing (or not) a non-profit brochure
- Design is all we’ve got!
- Name that decade!
- Nobody tells this to beginners
- Eight things we’ve learned about video
- Color logo, black & white fax . . .
- Once I had a secret love
- Oh, the logo by committee!
- Art. Design. What’s the difference?
- Let’s talk
- Color: Why close enough is good enough
- Where did album art begin?
- The best ad I’ve ever seen
- An eraser of dynamite
- Too many messages
- Two cool fonts
- Hiring a designer? Eight things to look for
- Famous logo links past and present?
- I learned about design from that!
- How to quiz your client
- Possibilities
- Tips for a Web designer’s first logo
- Verizon logo: One graphic too many
- How long should your story be?
- Letters, the round parts
- Can you design without limits?
- Eight design tips for the Web
- What do you know that you don’t know you know?
- The soul of the Empire
- Does Sochi’s Olympic logo work?
- A light Christmas typeface
- Which polish would you buy?
- Tweaks, variations, concepts
- Critique our cover!
- Career Day
- What is graphic design?
- Which ad sold the Jeep?
- The non-design design
- Why we design
- The skill designers lack and other small tips
- So how do you design for a client?
- Ode to the amateur logo
- Does Pepsi’s new logo work?
Author Archives: John McWade
Who is your logo for?
It should be for you. We hear a lot of talk about “target markets.” As in, “Our product appeals to married 30-somethings who earn over $60,000 per year and live in the suburbs.” This is nonsense. I remember as a … Continue reading
