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- Does the client know best?
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- Logos of Le Tour de France
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- Designing (or not) a non-profit brochure
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Author Archives: John McWade
Logo? Think simple. Simpler than that.
The job of a logo is to identify, not sell or explain. That’s for marketing. Any simple image that does this will usually work. It helps if it’s attractive. Kim’s job was to design a logo for Twin Circle Properties. … Continue reading
